Bulk SMS service provider or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via software platforms such as
Haivisoft software services .

This provider can scale up to millions of recipients in the case of informational or the promotional broadcasts. Alternatively, it can also mean individual message sent to customers upon an action like receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS platforms as they allow businesses to create, schedule, send and track SMS campaigns.

In today’s mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. As a result, by embedding actionable links within the message, it can even help to improve conversion rates across the customer lifecycle  acquisition, engagement and retention.